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  • Bono's 'Invisible' Midas touch

    Miles Nadal, Chairman & CEO of MDC Partners, provides his thoughts on whether U2's commercial scored with viewers during last night's Super Bowl game.

  • Super Bowl ad challenge: Staying social

    Miles Nadal, Chairman & CEO of MDC Partners, provides his thoughts on the demographics watching the ads during the Super Bowl this year. It was more popular with social media than even the election, says Nadal.

  • Super Bowl most 'tweeted' event in history: Expert

    Miles Nadal, Chairman & CEO of MDC Partners, provides his thoughts on which ads scored big during last night's game. The Clydesdale ads have always been popular, says Nadal.

  • Super Bowling for ads

    Julia Boorstin looks at Super Bowl ads and the advertisers who are reportedly paying more than $4 million per 30-second spot.

  • Sportservice's “Kitchen Sink” sausage sandwich.

    The only team that may be as prepared as the Broncos and Seahawks for Super Bowl XLVIII is the game's official caterer.

  • How deferred income helped one NFL player

    CNBC News Associate Adam Molon discusses why current NFL players may have more trouble securing their financial futures, since the League no longer allows deferred contracts that hold pay for later.

  • Seahawks Pres.: Winning Super Bowl is the pinnacle

    Discussing the changing economics of the NFL, security in New York for Super Bowl XLVIII and the risk of hiring Pete Carroll as head coach, with Peter McLoughlin, Seattle Seahawks President.

  • Super Bowl, a super bust?

    CNBC's Dominc Chu reports how the Super Bowl will economically impact the New Jersey and New York area.

  • Chew & brew: Super Bowl pizza edition

    America's favorite food is preparing for its biggest day. CNBC's Jane Wells reports on how pizza companies, facing increased competition, are going mobile to satisfy all those armchair quarterbacks on Super Bowl Sunday.

  • A man walks along a snow-covered sidewalk in Fort Worth, Texas, in February 2011, days before the Super Bowl.

    After much concern over the weather for Sunday's Super Bowl, a moderate forecast has many thinking that a Northern venue isn't so bad after all.

  • Keyshawn Johnson's Super Bowl pick

    Former NFL wide receiver Keyshawn Johnson, discusses Super Bowl XLVIII and gives his winning pick for the big game.

  • Black market bonanza at the Super Bowl

    CNBC's Andrea Day reports how organized crime is trying to get a piece of the Super Bowl profits with counterfeit goods.

  • Patriots' Kraft: US not creating jobs like we should

    Bob Kraft, CEO of the Kraft Group, as well as NFL Broadcast chairman and owner of the New England Patriots, sharing his views on unemployment and economic growth. "A lot of people have left the labor force, and they're our fans," he said.

  • Patriots' Kraft: 'NFL Now' for fans who can't get enough

    Kraft Group CEO, NFL Broadcast Chairman and New England Patriots owner Bob Kraft discusses "NFL Now" and Jonathan Kraft's involvement.

  • The Vince Lombardi Championship trophy, awarded to the Super Bowl winner

    Every January, you hear outrageous claims made about the Super Bowl. Will toilets overflow at halftime? Does everybody eat guacamole? Read this.

  • $4 million for 30 second Super Bowl spot

    BBDO Worldwide CEO Andrew Robertson provides insight on the success of ads during Super Bowl for brands, as well as the impact of Twitter.

  • NY/NJ residents thrilled Super Bowl here: Tisch

    Discussing the excitement and security efforts surrounding the Super Bowl with New York Jets owner Woody Johnson, Giants co-owner Jonathan Tisch, and Al Kelly, CEO of the NY/NJ Super Bowl Host Committee.

  • 10 mile 'no fly zone' around Super Bowl

    CNBC's Dominic Chu reports from East Rutherford, New Jersey, where the security efforts for this year's Super Bowl are underway.

  • NFL's personalized video service

    The NFL is expanding its digital offerings with a new personalized video service called "NFL Now." Brian Rolapp, NFL Media COO, discusses the service, and why the league still "believes in television" as well.

  • Eli Manning: Peyton has a great chance

    CNBC's Scott Wapner interviews New York Giants quarterback Eli Manning about Super Bowl XLVIII before he rings the closing bell at the NYSE.