An entrepreneur with a keen eye for integrating data and technology, Sara Fagen is one of the nation's leading political and issue strategists. Sara offers considerable insight and expertise to some of the world's most influential brands. She is adept at helping her clients leverage the full potential of technology, politics, and communications to achieve their desired outcomes, all while maximizing their marketing and advocacy dollars.
Sara honed her skills while serving as a senior aide and White House Political Director for President George W. Bush. She also played a key role in the President's 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, The Wall Street Journal called her a "data whiz," saying, "As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting."
Sara became a Partner at DDC Advocacy in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded in 2008. Sara now creates customized strategies for DDCA's clients, integrating cutting-edge targeting and other data-driven approaches to help them achieve their public policy objectives. In 2008, Sara co-founded Resonate Insights, a leading big-data online analytics and media firm. In 2013, she joined the partners of TargetPoint Consulting to form Deep Root Analytics, a media analytics company that helps clients use big data to make smarter ad-buying decisions. She is a graduate of Drake University.
Follow Sara Fagen on Twitter@sarafagen2.
Sara Fagen, former White House political director, and Mark Hannah, Democratic strategist, discuss President-elect Donald Trump's Carrier deal.
Here are 9 things we know about the election, the polls and why Trump could surprise a lot of people, says GOP strategist Sara Fagen.
Paul Ryan didn't abandon Donald Trump. Donald Trump abandoned Paul Ryan, says GOP strategist Sara Fagen.
Trump's main prerogative is protecting himself and his weakened campaign from any more incriminating blows, a former Bush aide says.
Sara Fagen, CNBC Contributor and Former George W. Bush Senior Aide & White House Political Director, discusses the challenges facing the presidential candidates to win electoral votes in key states.
Trump didn't make any major stumbles or gaffes, which means he won the debate and could win in November, says GOP strategist Sara Fagen.
Discussing what could be outlined in Donald Trump's economic plan, due to be revealed today with CNBC Contributors Jared Bernstein, former Chief Economist & Economic Policy Adviser to Vice President Biden, and Sara Fagen, former George W. Bush Senior Aide & White House Political Director.
If Hillary Clinton's post-convention bounce sticks, she will be the next president, says GOP strategist Sara Fagen.
Trump sets conditions for defending NATO allies. CNBC's Michelle Caruso-Cabrera, John Harwood and Sara Fagen discuss what to expect from Donald Trump's speech tonight at the RNC.
Trump running mate Mike Pence was in a tough spot following the Ted Cruz train wreck but he nailed his convention speech, says GOP strategist Sara Fagen.