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  • Fake Steve "Outed" As iMac Makes Real News Monday, 6 Aug 2007 | 1:46 PM ET
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    First things first: I'm disappointed. Fake Steve Jobs has been outed and I'm bummed about it. Some mysteries ought to just stay that way. Over the weekend, the New York Times' tech reporter Brad Stone outed Fake Steve as Forbes' Senior Editor Daniel Lyons. So now, as I read the blog, instead of hearing Steve Jobs' voice tell me the words, I hear someone else. Noise. A distraction. Something NOT Steve, but just another writer trying to be Steve. And that's a bummer.

  • CNBC's Goldman: Apple to Unveil New iMac on Aug. 7 Wednesday, 1 Aug 2007 | 1:54 PM ET

    Responding to widespread rumors on the Internet, Apple officials now confirm that the company will host a media event on Tuesday, Aug. 7 at the company's Cupertino, Calif. headquarters.

  • Video Roundup: Apple, AT&T and the iPhone Aftermath Tuesday, 24 Jul 2007 | 12:22 PM ET

    AT&T -- the sole network provider for Apple's  iPhone -- reported service plan activation numbers that were lower than analysts expected.

  • Video Roundup: Reviewing The iPhone Tuesday, 24 Jul 2007 | 10:43 AM ET
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    Here's a look at the phone itself and the companies that collaborated with Apple in building it.

  • Fake Steve Jobs Meet Fake Gene Munster: It's A Blog Party Thursday, 19 Jul 2007 | 12:44 PM ET
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    So, earlier today, I delved into the drama gripping the blogosphere: Fake Steve Jobs and the efforts to unmask him. Now we have a fake Wall Street analyst purporting to be one of the key voices covering the company.

  • Steve Jobs: Will The Real "Fake" Steve Please Stand Up? Thursday, 19 Jul 2007 | 10:57 AM ET

    Amazing how a soap opera turns into a saga when lawyers get involved, but such is the case with the ongoing web mystery swirling around Fake Steve Jobs. Have you been following this? If you have, you may have seen my colleague Jane Wells' blog post yesterday about the Fake Steve Jobs, where she pointed out some of his "ramblings."

  • Steve Jobs: Who's "Playing" Him On The Internet? Wednesday, 18 Jul 2007 | 11:48 AM ET

    Whoever writes www.fakesteve.blogspot.com says he (she?) isn't the Apple CEO, he just plays him on the internet. The true author is the object of much speculation inside the tech circle. The only clue we have is that "Fake Steve" claims he (she??) "invented the friggin iPod," a jab at the real Steve Jobs. On the blog Fake Steve rips on everyone.

  • Video Roundup: Deconstructing The iPhone Monday, 2 Jul 2007 | 1:33 PM ET

    Here's a look at the potential winners and losers with the debut of Apple's wireless device.

  • Apple iPhone: Let The Hype Die Down Monday, 2 Jul 2007 | 10:13 AM ET

    Apple Inc.'s iPhone is celebrating its first complete weekend on store shelves and early reports suggest blockbuster sales. Piper Jaffray is out with a report saying that Apple and AT&T sold a staggering 500,000 iPhones in 48 hours. Both Piper and Global Crown Capital say AT&T stores sold out of their inventory by Saturday afternoon, and a quick check of Apple's website this morning to gauge availability shows it spotty at best at so many retailers. Only two stores in California, both in San Francisco, show availability of any kind. And Piper says 16% of Apple stores have sold out.

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    Apple’s iPhone has the potential to change everything in the handheld market, but won’t instantly turn competing devices into antiques, making them candidates for the Smithsonian.

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    Apple’s iPhone could change everything in the handheld market, but even competitors are likely to ride the tidal wave of enthusiasm for the device. The lines of customers clamoring to buy the iPhone this Friday will be “staggering,” predicts Kevin O’Marah, an analyst at AMR Research. But he expects Apple’s rivals to respond quickly, which could reinvigorate the telecommunications industry.

  • iPhones: iRisk, iRewards With One Week To Go Friday, 22 Jun 2007 | 11:54 AM ET
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    Update: I am out of the office Monday the 25th through Wednesday. Be sure and check back with me later this week. One week from today, Apple Inc. will unleash its iPhone on what appears to be a ravenous marketplace; panting about the prospects, pouting about the long lines expected and the chance consumers who want one may not get one on that first day. For Apple though, it's all about ringing up sales, or racking up risk: Will iPhone measure up to all the hype it has enjoyed these past several months. What hype, you might ask?

  • Apple's iPhone No Rival to BlackBerry, Analyst Says Monday, 18 Jun 2007 | 4:41 PM ET

    As Apple prepares to debut the iPhone in 11 days, David Garrity, director of research at Dinosaur Securities, joined “Morning Call” to weigh how it will compete with other “smart phones” on the market.

  • Apple Goes On The Offensive Over iPhone Monday, 18 Jun 2007 | 11:14 AM ET
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    Apple Inc. shoots down two of the biggest criticisms of its upcoming iPhone, and does so with gusto! Not an easy trick since the iPhone is still almost two weeks away. But that hasn't stopped critics and pundits from taking on the technology inside what some are calling the "Jesus Phone" because of the universal hype surrounding the product. A kind of "Second Coming" for technology brought to us by the High Lord of Cupertino. Well, you get the gist.

  • Apple's iPhone Doesn't Jump Through 'Hoopes' Wednesday, 13 Jun 2007 | 2:19 PM ET
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    You gotta hand it to ThinkEquity Partners' Apple analyst Jonathan Hoopes who broke from the Street pack and, (the horror!), downgraded Apple Inc. today. Downgraded? Apple? That's like oil and water! Paris and freedom! The last time Apple was downgraded? Citigroup, on April 26th, when Apple was trading at around $90 a share. Those poor Citigroup clients missed another 33% to the upside since that downgrade was published.

  • Taking aim at Microsoft's Internet Explorer and its 78% market share, Apple  announced that it will launch a version of its Safari web browser that will run on Windows PCs.   CEO Steve Jobs boasted: "What we've got here is the most innovative browser in the world and the most powerful browser in the world."

  • This is CNBC.com's real-time coverage of Apple CEO Steve Jobs delivering the keynote at the Apple Worldwide Developers Conference in San Francisco.

  • Apple CEO Steve Jobs.

    CNBC.com will provide real-time minute-by-minute coverage as Apple CEO Steve Jobs delivers his keynote talk at the company's Worldwide Developers Conference in San Francisco next Monday at 1PM ET.

  • The Securities and Exchange Commission filed charges against two former Apple officers in its stock options backdating case, but questions remain about whether CEO Steve Jobs will emerge unscathed amid new accusations.