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Tuesday's Apple announcement is not only important to consumers but the manufacturers in the $21 billion smartphone accessory market.
Apple made three huge announcements Tuesday: the Apple Watch, two new iPhones and a mobile payment platform. We run through the highlights from the tech giant's big event.
CNBC's Josh Lipton speaks to Visa president Ryan McInerney, about their new "Visa Token Service" which will compliment payment platforms like Apple Pay. McInerney lays out the security features of the new service.
CNBC's Josh Lipton takes a close look at what the two new iPhones and the watch offer. Lipton also discusses their new payments platform, "Apple Pay."
CNBC's Jon Fortt thinks Tuesday's product launch of the Apple watch is the riskiest he's ever seen from the company.
Moshe Orenbuch, Credit Suisse managing director, explains Apple is "not replacing the credit card," but "skimming off some of the revenue" from some of the players in the space.
Discussing Apple's new watch, and the trade on the stock, with Andrew McAfee, MIT Center for Digital Business, and Channing Smith, Capital Advisors.
CNBC's Carl Quintanilla discusses the specifications of Apple's new watch.
Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.
The Apple watch is rectangular with rounded corners, with CNBC's Carl Quintanilla.
Apple took the wraps off two of its most hotly anticipated products ever on Tuesday: the new, larger iPhone 6 and the wearable iWatch.
The long-awaited device was shown for the first time on Tuesday.
The new Apple Pay platform is built into the iPhone 6 and 6 Plus.
Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.
The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299.
CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.
CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.
CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."