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Computer Hardware Tim Cook

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  • Companies rush to get iPhone accessories to market Tuesday, 9 Sep 2014 | 4:26 PM ET
    Cases for the iPhone 6 by Ventev, an aftermarket smartphone accessory product maker.

    Tuesday's Apple announcement is not only important to consumers but the manufacturers in the $21 billion smartphone accessory market.

  • Apple's big day....in two minutes Tuesday, 9 Sep 2014 | 4:00 PM ET
    Apple's big day....in two minutes

    Apple made three huge announcements Tuesday: the Apple Watch, two new iPhones and a mobile payment platform. We run through the highlights from the tech giant's big event.

  • Visa launches inventive payment service Tuesday, 9 Sep 2014 | 3:51 PM ET
    Visa launches inventive payment service

    CNBC's Josh Lipton speaks to Visa president Ryan McInerney, about their new "Visa Token Service" which will compliment payment platforms like Apple Pay. McInerney lays out the security features of the new service.

  • Inside Apple's new devices Tuesday, 9 Sep 2014 | 3:22 PM ET
    Apple Watch

    CNBC's Josh Lipton takes a close look at what the two new iPhones and the watch offer. Lipton also discusses their new payments platform, "Apple Pay."

  • Apple Watch risky? Tuesday, 9 Sep 2014 | 2:28 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    CNBC's Jon Fortt thinks Tuesday's product launch of the Apple watch is the riskiest he's ever seen from the company.

  • The new normal for payments Tuesday, 9 Sep 2014 | 2:19 PM ET
    The new normal for payments

    Moshe Orenbuch, Credit Suisse managing director, explains Apple is "not replacing the credit card," but "skimming off some of the revenue" from some of the players in the space.

  • Predicting Apple watch success Tuesday, 9 Sep 2014 | 2:10 PM ET
    Predicting Apple watch success

    Discussing Apple's new watch, and the trade on the stock, with Andrew McAfee, MIT Center for Digital Business, and Channing Smith, Capital Advisors.

  • Various models of Apple watch Tuesday, 9 Sep 2014 | 2:10 PM ET
    Various models of Apple watch

    CNBC's Carl Quintanilla discusses the specifications of Apple's new watch.

  • Apple's ecosystem & the consumer Tuesday, 9 Sep 2014 | 2:06 PM ET
    Apple's ecosystem & the consumer

    Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.

  • First look at Apple watch Tuesday, 9 Sep 2014 | 2:02 PM ET
    Apple Watch faces to choose...

    The Apple watch is rectangular with rounded corners, with CNBC's Carl Quintanilla.

  • Poll: Will you buy the new Apple devices? Tuesday, 9 Sep 2014 | 2:01 PM ET
    Apple iPhone 6 and 6+

    Apple took the wraps off two of its most hotly anticipated products ever on Tuesday: the new, larger iPhone 6 and the wearable iWatch.

  • Apple unveils a smartwatch Tuesday, 9 Sep 2014 | 1:59 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    The long-awaited device was shown for the first time on Tuesday.

  • Apple launches payments platform called Apple Pay Tuesday, 9 Sep 2014 | 1:47 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The new Apple Pay platform is built into the iPhone 6 and 6 Plus.

  • 'Apple Pay' with your thumb Tuesday, 9 Sep 2014 | 1:47 PM ET
    'Apple Pay' with your thumb

    Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.

  • New iPhones start at $199, shipping Sept. 19 Tuesday, 9 Sep 2014 | 1:40 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299.

  • iPhone 6 prices announced Tuesday, 9 Sep 2014 | 1:40 PM ET
    iPhone 6 prices announced

    CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.

  • Selfies changed forever Tuesday, 9 Sep 2014 | 1:30 PM ET

    CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.

  • iPhone 6 met expectations: Chafkin Tuesday, 9 Sep 2014 | 1:30 PM ET
    iPhone 6 met expectations: Chafkin

    CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."