How SodaStream got its sparkle back: CEO

CNBC's Sara Eisen talks to SodaStream CEO Daniel Birnbaum about the company's impressive turnaround strategy and why he thinks so many other water brands are "scams." Also Birnbaum discusses how his company is promoting peaceful co-existence in his factory. We call it the economy of peace, says Birnbaum. People make peace, not politicians.