It's not exactly a revelation that Facebook can be a powerful marketing tool for business. Sixty-two percent of the 1,000 U.S. residents recently polled by G/O Digital say they visit Facebook to learn more about small businesses. Beyond that, 30 percent of those people claimed they visit a company's Facebook page several times before physically venturing to the business.
Finding a way to best capitalize on Facebook isn't always easy—or cheap: The average price per Facebook ad increased 123 percent in the second quarter.
This may help explain why 83 percent of business owners said they planned to spend nothing this year on Facebook ads and/or to increase their number of Facebook "likes," according to an April 2014 survey of near-800 small-business CEOs conducted by Vistage International and The Wall Street Journal. Most who did plan to spend on Facebook ads (14 percent) have earmarked less than $5,000.
Still, it's more important now than ever before to stand out. And to do that, business owners must realize that marketing on Facebook doesn't follow the same rules as more traditional promotional campaigns. We've collected 10 key factors for successful Facebook promotion.
—By Chris Morris, special to CNBC.com
Posted 12 September 2014