Some of the world's most famous businesses are branded with a family name that stretches back generations. Some boast that their very survival and success come from the strong values associated with a name.
It may even boost the company's value or share price.
Over a 10-year period from 2001-10, Spanish private bank Banca March examined 832 European businesses where an individual or family holds at least 20 percent of the company's shares and at least one family member is on the board of directors. It found listed family-run businesses generated significantly higher stock returns, or the "family premium."