The best way to attract top millennial employees may surprise you


Looking to hire millennials? Well, offering a bigger paycheck may not be the best way to go.

When asked to choose the most important factor in accepting or declining a job offer, more young job seekers chose career growth and learning opportunities over salary, a new survey found. Talent acquisition software company Yello asked 7,447 college students and recent graduates a range of questions about their interviewing and hiring experiences.

"Millennials are clearly drawn, first and foremost, to employers that offer continued growth and learning opportunities," Yello co-founder and CEO Jason Weingarten said in the report.

A City College of New York graduate takes a selfie during the school's commencement ceremony.
Mike Segar | Reuters

For companies looking to snag these employees, Yello recommended several ways they could promote continued learning, including "lunch and learns," chances to attend industry conferences and reimbursement for industry certification.

Love them or hate them, millennials are an important part of the workforce. In 2015, millennials surpassed GenXers as the largest share of the American labor force, a Pew Research Center analysis of U.S. Census Bureau data found.

"In the workplace, millennials are often labeled as entitled, lacking company loyalty, and only focusing on perks such as happy hours or in-office pingpong tables," Weingarten said. "Our data debunks that myth and shows recruiters what really motivates millennials."