Amazon wasn't the only one to have a record-breaking sales day on its retail holiday, Prime Day. Small businesses like Canadian retailer Vivere are calling it a win as well, after seeing its biggest sales day ever yesterday.
Ontario-based Vivere sold a whopping 24,000 hammocks on Prime Day this year. The company was sold out by 1:30 p.m. pacific time, according to sales manager Gary Pepper. Vivere dropped its retail price from $129.97 to $79.97 for the big day and was featured as a "Deal of the Day" by Amazon.
"The exposure alone makes the discounts worth it," Pepper says. "You can accept a lower price because you make up for it in volume."
For context, last Black Friday, Vivere sold 14,000 units, and on an average month it sells 4,000 hammocks, Pepper says. This was its first time participating in Prime Day, and orders continued at full price from third-party sellers once fulfillment centers ran out of its product.
Amazon said the self-created holiday, which featured more than 100,000 rolling deals for Prime members on July 12, was its biggest sales day ever as well, with worldwide orders rising more than 60 percent over last year. In the U.S., orders were up by more than 50 percent.