Starting a business isn't easy. Only half of all new companies survive past the five-year mark, according to the Small Business Administration.
But business owners would face better odds if they were able to step back from the day-to-day operations, according to Bonin Bough, host of CNBC's "Cleveland Hustles" and former chief media and e-commerce officer at Mondelez International.
"Most small-business owners are really focused on getting maybe to the next week, maybe to the next month, so they really tend to be heads down, which they should be because they need to be operators," Bough says. "But, at the same time, what I want [from] them is to not forget that there is a bigger opportunity."