Tom Hadfield is a serial tech entrepreneur who lived and worked in San Francisco before deciding to move to Austin last year.
His decision to ditch Silicon Valley for Texas is part of a growing trend of start-up leaders looking for quality, cost-effective locations outside of the Bay Area.
In recent years, Austin, with a population just shy of 900,000, has developed its own unique and thriving start-up culture. This year, it was ranked as the best place to start a business in America in an analysis of metro areas by CNBC.
So what is it that brought Hadfield, and scores of other founders, to the Texas town? It seems to be a mix of low taxes, including zero state income tax, a relatively low cost of living, the supportive community and an edge in recruiting great people.