The Profit

The Profit: "DiLascia" Gallery

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Patrick DiLascia is nothing if not lively and energetic. He moved from NYC to LA to launch his clothing line and hasn't looked back since.


Patrick's business grew so big, so fast that he had to recruit his siblings Dan and Kelly to help out.

Marcus is here to help! He believes in DiLascia and expects to turn things around quickly.

Patrick has a licensing deal with TMZ! And that's not all. DiLascia also has deals with Nordstrom and Barney's in place. That's big news for Marcus.

Women's clothing is only 20% of the floor at DiLascia's flagship store and that's a problem since women are the primary buyers of fashion items.

Marcus meets Kelly and Dan, Patrick's siblings. They love him but they have a hard time working together.


Of all the screen prints that Patrick run through only about 50 designs are actually profitable. The other 150 designs have got to go, says Marcus.

The storefront intervention has begun. Kelly, Dan, Michael and Marcus all chip in to tell Patrick why he should let his expensive storefront go. It's a hard sell but it works!

Marcus comes to visit Patrick in his new office space and evaluate his design progress. Patrick has a lot to show—sharing space with other fashion designers is working for him.

Marcus creates a trunk show for Patrick but Patrick has a tough time not being snarky. He says he's just nervous.


It's pitch time! Marcus has created a sales pitch opportunity for Bloomingdale's. This time, Marcus is nervous but he need not be—Patrick is in his element and easily convinces the Bloomingdale's team to give him a shot.

Success! Marcus and Patrick share a high five at the launch of the DiLascia section of Bloomingdale's. Marcus expects this deal to net DiLascia $250K in revenue.