In 2007, Weebly co-founders Dan Veltri, David Rusenko and Chris Fanini were looking to grow their three-person team.
"We were hiring our first person. We knew it was a critical hire and we couldn't make up our minds," Rusenko, CEO of the web publishing start-up, tells CNBC. "So we thought, well why don't we bring them in for a week and work with them? We'll pay them and just see whether it works."
It ended up being "one of the best things we ever did," the CEO says, and this process evolved into what Weebly now calls its "trial week."
"You do real work," Rusenko says of the trial week, which every prospective employee gets paid to complete before getting an offer. "You get in and hit the ground running. It's an opportunity for people to show their work and show the quality of their work."