When you have a great product, offering other complementary products can take your business to the next level.
That's the realization the owners of Cleveland Bagel Company recently had. On the latest episode of the CNBC reality business show "Cleveland Hustles," the bagel makers discovered that selling coffee with their bagels would add almost $50,000 worth of annual profits to their business.
Co-owner Dan Herbst joked, "It's crazy. It's a little risky. But it could work."
The idea was simple: Team up with a local coffee-maker to create a custom blend and private labeling, which they could then sell as an add-on item to increase the purchase of each customer.