"I have such a big heart for any entrepreneurial person that's trying to do something against all odds," he continued. "And I get a call saying, 'Howard, it's a crazy thing. These two people have arrived from France and all they want to do is give you a sample of their cookie.'
"How could I say no to that? It's impossible. So I left my office, I ran to the front desk … and I fell in love with these two French kids."
Schultz brought them into his office and tasted the cookies with a few colleagues.
"Everybody liked [the cookies]," he told Sorkin. "And I said [to the couriers], 'You know what? This is your day. You are going to have your cookies in every Starbucks store in 30 days.' And that's what happened."
Seems like 80% of success really is just showing up ... with cookies.