The role of a social media manager is to curate, manage, and grow a brand's social presence. This could mean a variety of things including creating content, strategizing ad campaigns, managing partnerships with other brands, and interacting with customers.
"As a social media manager, you're the voice of a brand and serve as the front line for more than marketing or pushing out promotional messages," said Darryl Villacorta, a 34-year-old social media manager at Sprout Social. "You're handling customer service, crisis management, community-building and content creation. Depending on your team, you might also be responsible for aspects of strategy, social advertising, lead generation and more."
And if you're mad at a company and decide to tweet angrily at them, it's the social media manager who is probably feeling the heat.
"When something goes wrong for a brand, consumer frustration is often vented on social media," said Villacorta. "Sometimes it's easy to forget that social media managers are just the messenger and at the end of the day, we're human too."