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Innovation expert: This hack can help identify new business ideas


From Elon Musk to Jeff Bezos, it's tempting to think that the world's most successful entrepreneurs are born with an innate ability to innovate.

But according to former space engineer-turned-entrepreneur, James Chin Moody, there are patterns at play in innovation that mean even the most inexperienced entrepreneurs have a good shot at identifying new business ideas.

"Innovation is not a noun, it's the process of technological change," he told CNBC Make It.