What can I say? I love alliteration. But investors in the drugmaker are probably in no mood for a cute, clever turn of phrase. SGP is absolutely getting hammered this morning after coming in with third quarter earnings below expectations.

The problem, according to analysts, appears to be that sales of its cholesterol drugs Zetia and Vytorin, which it shares with Merck, were up over the same time last year, but flat sequentially--from the second quarter to the third quarter. And that has spooked investors.