Investors talk in front of an electronic board showing stock informations at a brokerage house in Kaifeng, Henan Province.

As the tumult in China's stock market continues, with a further 3 percent shaved off the benchmark Shanghai index in early Asia trading, and yet another new set of measures announced by regulators in the hope of stemming the fall, analysts at IG have questioned whether painful experiences in the stock market will put an entire generation of Chinese retail investors off equities.

To put what's happening in China in context, IG also doled out some bleak figures: