Ram Kolli (C) reacts after failing to remember the proper order of a deck of cards as Daniel Naftalovich (R) and eventual winner Chester Santos (L) compete in the final round of the 11th annual USA Memory Championship in New York March 8, 2008. The competition tests people's ability to rapidly memorize names, faces, words, playing cards and numbers while being timed as they try to recite them.

With a few weeks of training, a group of ordinary people became as skilled at remembering information as competitive "memory athletes," who use symbols and associations to display seemingly superhuman powers of recall.

Memory athletes hold competitions where they are challenged to recall and repeat long strings of random numbers, facts, dates and other information. The skills they use date back to ancient Greece and Rome — possibly further — and were once so commonly used they have been considered vital to the development of the Western intellectual tradition.