KEY POINTS
  • ECB outlines corporate bonds purchases;
  • LVMH, Kering, Unilever, Nestle, Repsol and Shell are among the bonds purchased over the last year;
  • Pressure to end QE could increase

The European Central Bank published a report for the first time on Monday of its corporate bond purchases, as it comes under pressure to taper its buying program.

"When the ECB buys bonds in the primary market it is essentially taking the place of some other investor who would have bought the bonds but cannot because the ECB bought them instead. That other investor still has money that it wants to invest but no more Apple or MacDonald's (as an example) bonds to buy. So they have to use that money for some other investment. That is how the ECB pushes liquidity into the economy," Erik Jones, professor of International Political Economy at Johns Hopkins University, told CNBC via email.