KEY POINTS
  • Users record themselves on Mojiit and a friend receives the message from a digital avatar.
  • Patriots tight end Rob Gronkowski teamed up with Mojiit founder Jeremy Greene through hip-hop star and mutual friend Waka Flocka Flame.
  • Greene said Mojiit could make the "iPhone X ten times better."

New England Patriots tight end Rob Gronkowski is throwing his weight behind a new augmented reality app that would allow users to send 3D holograms of customizable digital avatars.

Mojiit is still a month from launch, but the app's creator told CNBC's "Squawk Alley" on Friday that the "virtual expression engine" is groundbreaking technology.