New England Patriots tight end Rob Gronkowski is throwing his weight behind a new augmented reality app that would allow users to send 3D holograms of customizable digital avatars.
Mojiit is still a month from launch, but the app's creator told CNBC's "Squawk Alley" on Friday that the "virtual expression engine" is groundbreaking technology.
"Apple can't do this," Mojiit founder Jeremy Greene said. "Facebook can't do this. Snapchat can't do this. None of the biggest competitors can mimic this technology right now."
With Mojiit, a user takes a selfie video and sends it to a friend. The recipient sees a hologram of the digital avatar relaying the message projected onto another surface.
"Now I can send my friends a 3D avatar of me speaking to them," Gronkowski said in the interview. "They're going to be mind-blown and they're going to wonder how I did it."
Gronkowski teamed up with Greene through hip-hop star and mutual friend Waka Flocka Flame, he said.
The company has previously said Apple co-founder Steve Wozniak was also involved with the project, but Wozniak has since denied the connection saying conflicts ruled out even an advisory position.
"I wish Jeremy great success and I think that his market is ripe for good products but I can be of no help in his business," Wozniak told CNBC.
Greene hinted that down the road Mojiit could make the "iPhone X ten times better."
Correction: This story has been updated to clarify the relationship between the company and Steve Wozniak, who is neither an advisor nor investor with Mojiit. It was erroneously stated in an earlier interview that he was an investor and advisor for the company.