KEY POINTS
  • Campbell is in advanced talks to acquire Snyder's-Lance in a deal that could be announced as soon next week, sources tell CNBC.
  • A potential deal would be Campbell's largest yet, amid industry changes and consolidation.
  • It remains possible that deal talks could be delayed or fall apart, sources tell CNBC.

Campbell Soup is in advanced talks to acquire snacks company Snyder's-Lance, owner of Cape Cod potato chips and Snyder's pretzels, sources familiar with the situation said on Friday. The deal, which would be Campbell's largest yet, could be announced as soon as next week, they added.

The deal could value Snyder's at roughly $50 a share, one of the sources said.