KEY POINTS
  • Amazon and Facebook are likely to become major players in the battle for sports rights thanks to their large audiences and deep pockets, Daniel Ives of GBH Research said.
  • He said the next 12 to 18 months is a "pivotal window" for both tech giants to secure rights to various professional sports programs.
  • Ives noted that Google and Apple remain "wild cards" in the battle for live sports content, with Snap and Twitter "tangentially in the mix."
Amazon.com founder and CEO Jeff Bezos.

Amazon and Facebook are likely to become major players in the battle for sports rights thanks to their large audiences and deep pockets, according to an analyst.

Daniel Ives, head of technology research at GBH Insights, said in a note Tuesday that the next 12 to 18 months is a "pivotal window" for both tech giants to secure rights to various professional sports programs.