Daniel Ives, head of technology research at GBH Insights, said in a note Tuesday that the next 12 to 18 months is a "pivotal window" for both tech giants to secure rights to various professional sports programs.
This story will play out over the next few years with Amazon and Facebook likely to become big contenders to win the right to stream games, he said.
"We note in 2021, the year when the NFL, MLB and NHL media rights deals mostly end, will be the first major opportunity for Amazon, Facebook and other major tech streaming platforms to potentially bid on some of these rights versus the likes of traditional entrenched media/cable players," Ives said.
Both Facebook and Amazon have been upping their spending on original content through their respective video streaming platforms, Facebook Watch and Prime Video.
Facebook, for example, is willing to spend as much as $1 billion this year, according to a Wall Street Journal report, while Ives estimated Amazon could spend upward of $5 billion.