KEY POINTS
  • The museum pop-up craze continues, with patrons willing to pay between $20 and $40 for an experience that looks good on social media. 
  • Meanwhile, founders and investors are making millions. 

The Egg House first popped up on Cathy Pedrayes Instagram feed last spring. That’s when Pedrayes decided to make the trip to New York City to see it.

“I saw everyone posting photos and thought it would be cute,” said Pedrayes, who lives in West Chester, Pennsylvania. But after spending around $20 for a ticket, Pedrayes said she thought the pop-up was “definitely not worth the money.”