KEY POINTS
  • As artificial intelligence becomes more ubiquitous, ethical considerations around privacy, bias, transparency and accountability need to be taken into account, according to Kay Firth-Butterfield, head of AI and machine learning at the World Economic Forum.
  • The spotlight is now on ethical issues around AI because there have been "obvious problems" with some of the algorithms, she said.
  • Experts have said that biases sometimes creep in on programs because human bias influenced those algorithms when they were being written.

Artificial intelligence has a bias problem and the way to fix it is by making the tech industry in the West "much more diverse", according to the head of AI and machine learning at the World Economic Forum.

Just two to three years ago, there were very few people raising ethical questions around the use of AI, Kay Firth-Butterfield told CNBC at the World Economic Forum's Annual Meeting of the New Champions in Tianjin, China.