KEY POINTS
  • The New York-based firm raised a record $330 million this year, mostly from institutional investors — that’s more 13 times its fundraising total from this time last year and the most in its five-year history.
  • Bitcoin’s 55 percent price drop presents a more affordable entry point compared with the $19,000 price tag last December, Grayscale executives say.
  • “Investors are taking the pullback as an opportunity to increase their exposure,” says Michael Sonnenshein, managing director of Grayscale Investments, which manages $1.5 billion in customer assets.

Bitcoin prices continue to drag lower this year as retail interest fizzles. But institutional investors seem to be picking up that slack, and led the world's largest digital currency investment firm to notch record inflows this year.

New York- based Grayscale, a subsidiary of Digital Currency Group, brought in $81.1 million in total investments for the third quarter, according to a company report published Thursday. The 33 percent uptick from the previous three months brings Grayscale's inflows for the year to $330 million, its strongest year-to-date total since the firm started five years ago. At this time last year, the firm had raised a total $25.4 million by comparison. The firm now has $1.5 billion in customer assets.