KEY POINTS
  • Online furniture retailer Wayfair is opening its first store.
  • It will open in the fall of this year at the Natick Mall in Natick, Massachusetts.
  • Wayfair joins a list of born-online companies growing offline.
Niraj Shah, co-founder and chief executive officer of Wayfair

Internet furniture retailer Wayfair is the latest company to go from clicks to bricks.

Wayfair on Tuesday announced it will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, which is managed by Brookfield Properties, in early fall of this year. That's after it tested a few pop-up shops, including one at Westfield Garden State Plaza in Paramus, New Jersey, during this past holiday season.