KEY POINTS
  • The home state of the Senate majority leader, who pushed to get the hemp legalization provision in the 2018 farm bill, is set to see acreage more than triple as tobacco sales decline.
  • Industrial hemp is used on a wide range of food and textile products, but the majority of the U.S. hemp market today is for CBD products sold for health and wellness.
  • Interest in cultivating hemp is strong among Kentucky's tobacco farmers as the state positions itself to become what the agricultural commissioner calls a "processor hub" for the nascent industry.
  • For farmers, hemp can be up to four times more profitable than corn or soybeans and offers growth potential and better returns than tobacco.
In this July 5, 2018 photo, Senate Majority Leader Mitch McConnell inspects a piece of hemp taken from a bale of hemp at a processing plant in Louisville, Ky. McConnell led the push in Congress to legalize hemp.

U.S. Senate Majority Leader Mitch McConnell of Kentucky pushed to get the hemp legalization provision in the 2018 farm bill. In 2019, his home state is set to see acreage more than triple as tobacco sales decline.

"Industrial hemp is promising and is the fastest area of growth in Kentucky agriculture," Ryan Quarles, Kentucky commissioner of agriculture, told CNBC in an interview. "We don't know if industrial hemp will replace tobacco, but we are going to champion it."