KEY POINTS
  • P&G has been enjoying strong sales, driven in part by innovation, marketing and speed to market.
  • Its strongest growth this quarter came from its beauty, health care and fabric and home care lines.
  • "This exceeds even our heightened expectations," RBC analysts say.

Procter & Gamble on Tuesday again posted strong quarterly earnings, beating analysts' expectations on the top and bottom lines and allowing it to raise its sales and earnings outlook for the year.

The consumer giant has consistently been growing its sales, propelled by its innovation, marketing and a simplified organizational structure that has improved its speed to market. As of Monday's close, P&G shares have risen nearly 30% this year, boosting its market value to $298 billion. P&G shares jumped more than 4% in premarket trading on the news.