KEY POINTS
  • Nike's stock notched a record high on Friday, and it can go higher still, UBS analyst Jay Sole says.
  • "As big as Nike is, we do think it's possible," Sole tells CNBC.  
  • The company hit $101.40 intraday Friday after surpassing sales and earnings expectations. 

Nike's stock notched a record high on Friday, and it can go higher still, UBS analyst Jay Sole told CNBC on Friday.

Shares of the Beaverton, Oregon-based company hit $101.40 intraday Friday, boosted by quarterly earnings and sales released after the bell Thursday that beat analysts' expectations. It closed Friday down 1.1% at $99.96 but is up around 34% year to date.