KEY POINTS
  • The highly anticipated market debut of Big Hit Entertainment, the music label behind South Korean boyband BTS, will shift South Korea's public listing landscape away from traditional sectors, Dealogic's Romaine Jackson says.
  • On Monday, Big Hit Entertainment priced its stock at 135,000 South Korean won (approx. $115) per piece — the top end of the range earlier announced.
  • Jackson said the excitement surrounding the listing of BTS' label has "brought a lot of fanfare and attention" to South Korea's IPO market, which had been "asleep" so far this year.
BTS attend the Billboard Music Awards at MGM Grand Garden Arena on May 01, 2019 in Las Vegas, Nevada.

SINGAPORE — The highly anticipated market debut of Big Hit Entertainment, the music label behind South Korean K-pop megastars BTS, will shift South Korea's public listing landscape away from traditional sectors, said Dealogic

"Big Hit's IPO (initial public listing), it does bring some much needed diversity to the South Korean IPO landscape," Romaine Jackson, head of Southeast Asia at Dealogic, told CNBC's "Squawk Box Asia" on Tuesday.