KEY POINTS
  • Speaking to CNBC's "Street Signs Europe" on Thursday, King suggested that flows and positioning had become a bigger driver of markets than businesses' fundamentals.
Traders work on the floor of the New York Stock Exchange.

A recent shift toward momentum trading in certain assets could see value-driven investors nearly "forced out of business," according to Citi Global Markets Strategist Matt King.

Typically unfavored stocks like GameStop have recently enjoyed highly publicized rallies based on retail investors piling into the stock, creating a short-squeeze on Wall Street hedge funds. A short-squeeze is a sharp increase in a share that forces traders with short positions, or bets on its decline, to buy it back in order to avoid further losses.