KEY POINTS
  • Ford will lower pricing of the Mach-E by a range of $1,000 to $4,000. The cuts will make the starting price of the vehicle be between $42,995 and $59,995.
  • The cuts are the latest price adjustments in the EV market following Tesla changing prices on its vehicles several times this year.
  • Automakers are attempting to balance growth and earnings potential when it comes to electric vehicles.

In this article

The Ford Mustang Mach-E is presented at the New York International Auto Show, Manhattan, New York, April 5, 2023.

DETROIT — Ford Motor is once again cutting the starting prices of its electric Mustang Mach-E by thousands of dollars, as the automaker increases production of the crossover and reopens order banks for the vehicle.

The Detroit automaker said Tuesday it will lower pricing of the Mach-E by a range of $1,000 to $4,000. The cuts will make the starting price of the vehicle fall between $42,995 and $59,995.

In this article