KEY POINTS
  • The U.S. has accused Temu of potential data risks after Google suspended its Chinese sister app, but analysts are not too worried.
  • "Temu is not as aggressive as Pinduoduo that is requesting all kinds of privileges," said Kevin Reed, chief information security officer at cybersecurity firm Acronis.
  • Temu is taking the U.S. market by storm with discount items from fashion to pet supplies to home goods.
  • "I am less worried about the shopping apps than social media platforms like TikTok and Lemon8," said Lindsay Gorman, senior fellow for emerging tech, German Marshall Fund.
In just 17 days after launch, Temu surpassed Instagram, WhatsApp, Snapchat and Shein on the Apple App Store in the U.S., according to Apptopia data shared with CNBC.

The U.S. has accused discount shopping site Temu of possible data risks after its Chinese sister app was pulled from Google's app store over "malware" — but analysts say they're not that worried.

Compared to Pinduoduo, which was suspended by Google in March after versions offered outside Google's Play store were found to contain malware, Temu is "not as aggressive," one analyst said.