Inside Kanye West's struggle to build a Yeezy sneaker empire
To get their hands on a pair of Yeezys, people have camped outside shoe stores, hired freelancers to wait in line on their behalf, and used sneaker-buying bots to nab a pair online before they sell out in seconds. But recently, some of that excitement has turned to skepticism. Many are wondering aloud whether Yeezys "are dead." Certain Yeezy models cost a lot less on the resale market than they used to. It turns out, this is all part of West's grand plan for his sneaker empire. Here's how.
Fri, Jan 17 20201:31 PM EST