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How kombucha became a near $500 million fermented tea empire
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How kombucha became a near $500 million fermented tea empire

It seems like kombucha, the fizzy fermented tea known for its probiotic properties, is having a moment: The U.S. market for the drink went from $152 million dollars in 2015 to $492 million dollars in 2019, according to research from Nielsen. Here's how kombucha went from a niche farmers' market beverage to a global phenomenon.
10:03
Fri, Feb 21 20202:02 PM EST