How Pokémon became a multibillion-dollar industry

Pokémon cards are making an incredible comeback since their heyday in 1999. Today, Pokémon is one of the largest media properties of all time. On December 12th, 2020, one card broke the Pokémon collectible record for selling over $350,000. That record was broken just a few hours later when another card sold for $369,000. Each of the high-value cards were the same: The 1st Edition holographic Charizard, the rarest Pokémon card in the 1999 base set.