The 32-year-old couple redressing multibillion-dollar fashion rentals

This 32-year-old couple is redressing the multibillion-dollar fashion rental industry

Sustainability is in style, and the fashion industry is taking note. CNBC Make It's Karen Gilchrist speaks to husband-and-wife Raena Lim and Chris Halim, co-founders of Style Theory, about how their fashion rental start-up is redressing flaws in the fashion industry.
Thu, Aug 12 20214:23 AM EDT

Style Theory is a Singaporean fashion rental platform, which allows subscribers to loan unlimited items for a flat monthly fee. 

The Softbank-backed start-up today boasts more than 200,000 registered users across Singapore and Indonesia, and offers an inventory of 50,000 clothes and over 2,000 bags. 

Ex-Goldman Sachs banker Raena Lim and consultant husband Chris Halim got the idea for the company in 2016 after facing a common conundrum — having nothing to wear.  

"I think the 'aha' moment came when Chris actually questioned me and he's like 'why is it you have so many clothes and you're always complaining that you have nothing to wear?'," Lim told CNBC Make It.

"For someone who came from a finance background, using logic and mathematics, and it just suddenly felt like wow, that's really a very illogical response that I have to fashion."

Watch the video above to find out how Raena Lim and Chris Halim used their passion for fashion sustainability to create Southeast Asia's biggest clothing rental platform.