How two college friends got Serena Williams to back their business
Cambridge graduates Alex Rose and Sam Browne founded Let's Do This after a conversation at the pub about how difficult it was to find and book for sports events.
After completing the prestigious Y Combinator start-up accelerator program, the pair attracted investments from sports stars, including Serena Williams and Olympic gold medallist Usain Bolt, in a $5 million funding round.
Co-founder Alex Rose explains how the firm survived the suspension of mass-participation events during the coronavirus pandemic and plans to expand as interest in organized outdoor exercise rebounds.
Watch CNBC Make It's interview with the start-up co-founder in the video above.