How New Balance went from the 'underdog' to a $5 billion brand
What was once a favorite of dads across America is now a fashion-forward brand in its own right.
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Wed, May 24 20233:13 PM EDT
These days, New Balance sneakers are equally as likely to be seen on the feet of celebrities as they are to be worn by star athletes like the NBA's Kawhi Leonard and Jamal Murray. For the full story of how New Balance went from fashion faux pas to fashion forward, check out this latest installment of CNBC Make It's Suddenly Obsessed.
Correction: An earlier version of this video misspelled Richie Roxas' and Tom Nikic's names.
