Why this CEO thinks experience can be overrated

When it comes to putting together a great team, experience is often high on the list of things you're looking for. But should it be?

Poppy Gustafsson, CEO of cybersecurity company Darktrace, believes that experience can be an overrated quality.

"In the earliest days at Darktrace, we were brainstorming about how to reduce the length of our sales cycle. In those days, we were running a three month proof of value because that's what the rest of the industry did," Poppy Gustafsson explained to CNBC Make It.

"It took the young graduate in the room who had been working with us at that point for less than a year to have the bright idea to say: Why are we doing a three-month proof of value? Why not just do it in three weeks?"

The suggestion changed the company's business model and it never looked back.

"From that point forward, we were able to reduce our sales cycle by two-thirds," said Gustafsson.

"That, for me, is a great example that even though we try and think outside the boundaries, it takes someone that's not weighed down by an understanding of the way that things have always been done to think creatively and with a fresh perspective and common sense."

This is just one of Poppy Gustafsson's biggest lessons. Watch the video above for more.