How Vital Farms turned 27 acres into a $450 million egg empire

A self-described "serial entrepreneur," Matt O'Hayer says he's initiated "about 50 businesses" in his lifetime. In 2007, he established Vital Farms, a network of family-run farms dedicated to producing high-quality, pasture-raised eggs. With 27 acres of land and 20 Rhode Island Red hens on a farm near Austin, Texas, Matt's vision came to life: Today, the business has a market capitalization of more than $450 million.