How I transformed Canada Goose from a small family business into a $1.1 billion luxury brand

Name: How I transformed Canada Goose from a small family business into a $1.1 billion luxury brand
Uploaded: 2023-11-10T19:46:42.000Z
Duration: 10 min 28 s
Description: When Dani Reiss took the reins as CEO of Canada Goose at age 27, he was running a company that brought in $2.2 million per year in revenue. Today, the luxury brand is worth $1.1 billion. Canada Goose parkas, with their iconic shoulder patches, cost more than $1,000 and the company sells more than one million jackets a year.

When Dani Reiss took the reins as CEO of Canada Goose at age 27, he was running a company that brought in $2.2 million per year in revenue. Today, the luxury brand is worth $1.1 billion. Canada Goose parkas, with their iconic shoulder patches, cost more than $1,000 and the company sells more than one million jackets a year.

10:28

Fri, Nov 10 20232:46 PM EST

Beatriz Bajuelos Castillo