VIDEO10:0510:05

I started Insomnia Cookies in college—now it brings in over $200 million a year

Name: I started Insomnia Cookies in college—now it brings in over $200 million a year
Uploaded: 2024-04-05T16:53:23.000Z
Duration: 10 min 5 s
Description: Two decades ago, Seth Berkowitz was a college student with a late-night craving for a warm cookie. Here's how he built that impulse into Insomnia Cookies, an international chain with more than 260 locations that brought in $200 million in revenue last year, according to the company.

Two decades ago, Seth Berkowitz was a college student with a late-night craving for a warm cookie. Here's how he built that impulse into Insomnia Cookies, an international chain with more than 260 locations that brought in $200 million in revenue last year, according to the company.

10:05

Fri, Apr 5 202412:53 PM EDT

Lauren Shamo

Elham Ataeiazar

Tom Huddleston Jr.

Update: Krispy Kreme purchased a majority stake in 2018, paying roughly $139.5 million for 74.5% of the company, according to a 2021 SEC filing.