So is crowdfunding the next big thing in film financing? Not necessarily, according to some experts.
"Crowdfunding only serves as a marketing gimmick for larger projects with stars or franchise IP (intellectual property) attached to it," says Los Angeles-based entertainment lawyer Peter Kaufman.
"Fundraising serves the dual purpose of raising some funds but for projects with so-called 'bankable elements' like 'Veronica Mars,' a project with franchise IP or projects involving recognizable talent like Zach Braff or Spike Lee. It's all about tapping into an existing fan base that wants to support and in some ways be a part of these projects. These kinds of projects often offer walk-on roles or end title thank you credits as an incentive," he said.
James Dyer, editor-in-chief (digital) for film magazine Empire, takes a similar view.
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"There has been a landslide of projects using Kickstarter for funding since Veronica Mars made its target, most of which will never get off the ground. I do think it's a valuable tool for funding projects that have no other way to raise the funds but equally it only works if you can generate an upswell of interest (by,say, having a pre-existing TV show with a rabidly enthusiastic fan base)," said Dyer.
He thinks the film will be a critical success, although it's hard to say whether it will make a significant profit.
"Thomas is a great writer with a gift for crackling dialogue and suitably serpentine mystery plots so I suspect it will do well critically. With luck it's accessible enough to break out of the TV's fan base," Dyer said.
—By Sarah Rappaport, special to CNBC.com