An epic audience brings all sorts of opportunities to make epic cash. And HBO is aggressively tapping the licensing pipeline to do just that.
As its fourth season comes to an end, HBO recently announced that "Game of Thrones" is the most successful show in its history. With each episode averaging a gross audience of 18.4 million, including repeat showings, video-on-demand and mobile streaming, the series has now earned its true "throne" title, displacing "The Sopranos" as most popular. The Time Warner-owned network has already committed to making seasons five and six.
HBO currently has more than 60 different licensees creating "Game of Thrones" products, accounting for the majority of the network's current licensing agreements.