Sad but true: Black Friday isn't the be-all-end-all sale marketers make it out to be.
Shoppers might have already missed some of the season's best sales. The Sunday and Monday before Thanksgiving offer bigger price cuts than Black Friday, according to a study from Adobe Systems. Not all is lost, however—the day before Thanksgiving is pretty good, too, as is turkey day itself if you're shopping online.
And if you are planning to shop Black Friday, a little scrutiny can help you avoid some of the so-so deals. (Check out the video above for some of the purchases best put off for another day, per data from DealNews.com.)
It's also possible to do better than the advertised sales on Black Friday itself. "Absolutely look for stacking opportunities," said Brent Shelton, a spokesman for deal forum FatWallet.com. Some strategies: